The voice your donors actually answer is Betty's.
For more than 30 years, Ver-A-Fast has been the engine behind donor recruitment at 80%+ of U.S. blood centers. Now we've built Betty Blood — a conversational AI voice agent designed for one job: bringing donors back.
The Track Record
Three decades of donor recruitment, quietly powering the blood supply that keeps your community alive.
30+
YEARS SPECIALIZING IN
DONOR RECRUITMENT
80%+
OF US BLOOD CENTERS TRUST VER-A-FAST
610k+
LIVES SAVED IN 2025 THROUGH OUR WORK
100%
US-BASED TEAM AND OPERATIONS
Meet Our Headliner
Her name is Betty Blood. She makes the calls your team can't.
Betty is Ver-A-Fast's conversational AI voice agent, purpose-built for blood donor recruitment. She doesn't sound like a robot. She doesn't read from a script. She has natural conversations with donors — confirming appointments, answering common questions, and re-engaging lapsed donors who haven't returned in over a year.
Powered by a proprietary language model tailored for conversational outreach (not OpenAI), Betty stays on-topic, on-brand, and avoids hallucinated responses. Her knowledge base is custom-built for your center, and she only hands off to a live agent when it's time to schedule.
Betty Blood
Recruiting donors, confirming appointments, and re-engaging the lapsed donors for blood centers nationwide.
Ver-A-Fast AI Voice Agent
Natural, human-like voice
Reminder and lapsed calling
Smart human handoff
Continuous coaching
Custom knowledge base
HIPAA-compliant by design
Betty’s Numbers Since 2024
In just over a year, Betty has been making a difference.
90,000+
TOTAL DIALS PLACED BY BETTY ACROSS BLOOD CENTER CAMPAIGNS
61,000+
APPOINTMENTS REMINDERS SUCCESSFULLY COMPLETED
38,000+
DONATIONS DIRECTLY ATTRIBUTED TO BETTY’S OUTREACH
Currently deployed at 10+ blood centers
How Betty Works
A real conversation, every time, at any hour.
01
She dials lapsed and scheduled donors.
Betty handles two of the most time-consuming jobs in donor recruitment: appointment reminders and lapsed donor re-engagement. She works the lists you'd otherwise need a small army to cover.
02
She has a real conversation.
No menu trees. No "press 1 to confirm." Donors hear a warm, natural voice that listens, answers their questions accurately, and adapts to wherever the call goes.
03
She hands off the moment it counts.
Betty connects donors to a Ver-A-Fast agent only when it's time to schedule — freeing your team to focus on the conversations that need a human touch.
FROM A BLOOD CENTER USING BETTY
It's not like speaking to a robot. It's like speaking to a personal assistant. Betty has helped us gain efficiency with recruitment — it's a decision I'd make over and over again.
DANIELLE DELFINO
NEW YORK BLOOD CENTER ENTERPRISES
Beyond Betty
Everything else blood centers rely on us for.
Betty is the newest voice on our team. The rest is everything Ver-A-Fast has been doing for blood centers for three decades.
Telerecruitment
Outbound and inbound phone recruitment from U.S.-based agents trained specifically for blood center campaigns. 80% of donations still include a phone touchpoint.
Interactive Texting
2-way SMS and personalized texting that gets donors scheduled. Real conversations, real appointments. Betty Blood Texting coming soon.
Digital Recruitment
AI-powered campaigns across Meta, Snapchat, YouTube, TikTok, and CTV. 100M+ impressions delivered.
Intelligent QR Postcard
Personalized direct mail with QR codes that increase positive donor sentiment and drive measurable scheduling lift.
Call Deliverability
Caller ID registration, spam-label remediation, and traffic management — included free with outbound campaigns. Your name shows up. Your call gets answered.
Flexible Pricing
Pay-for-performance, à la carte, or custom — mix and match across channels. No surprises.
Thanks for stopping by, from Darren Hudach.
Betty is the newest voice on our team. The rest is everything Ver-A-Fast has been doing for blood centers for three decades.
Darren leads Ver-A-Fast's blood center practice and can be found walking the floor of the ADRP conference. If you grabbed his card and scanned the QR code - this page is for you. Everything you need to evaluate Betty Blood and our broader work is available here.
Want to keep the conversation going? Request a demo at the bottom of the page, or come find Darren on the floor.
Hear Betty for yourself.
Request a live demo and we'll set up a custom call with Betty using your blood center's voice. Takes about 20 minutes. Catch up with Darren before you leave Minneapolis, or schedule for after the conference — your choice.